PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP LOYALITAS PT. PEGADAIAN UNIT PELAYANAN CABANG BABURA

Abstract

The tcount value is 0.065 while the ttable is 1.662 and is significant at 0.065, so that the tcount is 0.065 < ttable 1.662 and is significant 0.000 < 0.05, then H2 is accepted and H0 is rejected, which states that Service Quality has a positive and significant effect partially towards the Loyalty of PT Pegadaian Service Unit Babura Branch. The Fcount value is 11,706 while the Ftable is 2.711 which can be seen at α = 0.05 (see attached table F). The significant probability is much smaller than 0.05, namely 0.000 < 0.05, so the regression model can be said that simultaneously in this research Promotion and Service Quality have a positive and significant effect on the Loyalty of PT Pegadaian Service Unit Babura Branch. Promotion and Service Quality also has a very close relationship with Customer Loyalty with an R value of 0.196. Apart from that, 80.4% of PT Pegadaian Service Unit Babura Branch Customer Loyalty. can be explained by promotions and service quality, while the rest can be explained by other factors.