PERENCANAAN PUSAT PERBELANJAAN BATIK DENGAN PENDEKATAN ARSITEKTUR METAFORA DI KOTA MEDAN

Abstract

A shopping center is a complex of retail stores and facilities planned as an integrated group to provide maximum shopping convenience to customers and maximum exposure of merchandise.Batik is an illustrated Indonesian cloth that is made specifically by writing or applying wax to the cloth, then processing it in a certain way that has its own characteristics. As a whole technique, technology, as well as the development of related motifs and culture. The planning location for this building is located in Gatot Subroto, Medan Sunggal subdistrict. Based on the function of designing the Batik Shopping Center in Medan City, it is as a preservation and a tool to build the community economy in Medan City. the application of Metaphor Architecture which in principle tends to stand out perpendicular lines, the building form in this project is dominated by square shapes with a composition of adding and subtracting mass to obtain an attractive mass, and also maximizing the placement of mass functions within it.