PERANCANGAN PUSAT PERBELANJAAN UMKM DI NIAS SELATAN DENGAN TEMA ARSITEKTUR METAFORA

Abstrak

This study proposes the design of the South Nias MSME Shopping Center using a metaphorical architecture approach that integrates cultural elements and local wisdom as the foundation for developing commercial spaces. Metaphorical architecture is chosen to represent the cultural identity of South Nias through visual representations and spaces that reflect the traditions and daily life of the local community. This concept serves as a bridge between modernity and cultural heritage, creating an environment that functions both as a place for economic transactions and as a center for cultural preservation and social interaction. The study covers the design process from cultural research to implementation and evaluates its impact on strengthening local identity and boosting the economy through MSME participation. The findings indicate that the metaphorical architecture approach can enhance the appeal and value of the shopping center, promote cultural awareness, and contribute positively to the local economy.